Design that works as well as it looks.
i2i Vision designs websites and digital interfaces that are clean, purposeful, and built around real users — not trends. Every project starts with understanding your audience and ends with something that converts.
UI/UX Design Built on Three Foundations
The approach to UI/UX design here is grounded in three principles that matter most to clients — and, more importantly, to the people using the sites that get built.
01
Clean, Modern Design
A restrained visual language is used throughout: strong typography, purposeful colour, and layouts that feel considered — not cluttered. Aesthetics serve the message, not the other way around. The result is a site that looks confident and current without chasing trends that age quickly.
02
Layout & User Experience
Every page is structured around how a visitor actually moves through it. Navigation is clear, calls to action are earned, and content flows in a sequence that builds trust. Close attention is paid to information hierarchy — what a user sees first, and why.
03
Clean, Modern Design
A beautiful design means nothing if it’s slow or broken on mobile. Every project is built with performance in mind from the start — optimised assets, lean code, and layouts that adapt fluidly across every screen size. Speed directly affects search rankings and user retention.
A Clear Process, Start to Finish
Projects are kept structured so clients always know where things stand and what’s coming next. Here’s what working together typically looks like.
01
Discovery & Strategy
Every engagement begins with a focused conversation about the business, its users, and what success looks like. The questions that matter get asked — who visits the site, what they’re looking for, and where the current experience is falling short. This shapes everything that follows.
02
Wireframes & Structure
Before anything looks designed, the layout gets mapped. Wireframes establish the information hierarchy, page structure, and user flow — so the right problem is being solved before getting into colour, type, and visual detail. This stage prevents expensive rework later.
03
Visual Design
With structure agreed, the work moves into full visual design. A cohesive aesthetic is developed — typography, colour palette, spacing, and component style — that fits the brand and speaks to the audience. Clients receive high-fidelity mockups for review before anything goes near a browser.
04
Build or Handoff
Design files can be delivered ready for the client’s developer, or the site can be built directly — depending on scope and preference. Either way, documentation, style guides, and annotated specs are included so nothing gets lost in translation. If building, everything is tested across devices and browsers before going live.
05
Review & Refinement
Every project includes rounds of feedback and revision. There’s no disappearing after the first draft. Good design is iterative, and the work continues until the result is something both parties are proud of — and that actually works for the people using it.
Design decisions made on every project
These aren’t guidelines followed as an afterthought — they’re habits built over years of working on sites that need to do more than look good.
Typography first
Type carries 90% of the content on most websites. Fonts are chosen to be readable, distinctive, and appropriate to the tone — display faces are paired with body fonts that work at every size.
Whitespace as a tool
Empty space isn’t wasted space. Breathing room helps users focus, improves comprehension, and makes a design feel considered. Space is used deliberately, not by default.
Mobile from the Start
Every project is designed for small screens first. This discipline forces clarity — if something doesn’t work on mobile, it usually doesn’t really work at all. Desktop layouts grow from that foundation.
Conversion-aware layouts
Every design decision has a business purpose. Careful thought goes into how a visitor moves through a page, when to surface a call to action, and how to reduce friction at every step of the journey.
Consistency across components
Every project is built from design systems — reusable components, shared styles, and documented patterns — so the final product is coherent, maintainable, and easy to hand off or extend.
Speed is a design decision
Page load time is part of the user experience. Images are sized and compressed properly, bloated libraries are avoided, and pages are structured so the most important content loads first.
Designed for Everyone
Accessibility isn’t a checklist ticked at the end of a project — it’s something designed for from the start. A site that works for users with disabilities is almost always a better experience for everyone else too.
Colour Contrast
All text and UI elements are tested against WCAG 2.1 AA contrast ratios — ensuring legibility for users with low vision or colour blindness across both light and dark themes.
Keyboard Navigation
All text and UI elements are tested against WCAG 2.1 AA contrast ratios — ensuring legibility for users with low vision or colour blindness across both light and dark themes.
Screen Reader Compatibility
Semantic HTML, proper heading structure, descriptive alt text, and ARIA labels are used where needed — so screen readers can interpret and convey the page accurately.
Responsive Text Sizing
Type scales fluidly with viewport and user preferences. Fixed pixel sizes that override browser accessibility settings are avoided, ensuring a readable experience by default.
Reduced Motion Support
For users sensitive to animation or motion, the prefers-reduced-motion media query is respected — disabling or toning down animations without removing them entirely.
WCAG Compliance
WCAG 2.1 AA compliance is the minimum standard on all projects. For clients with legal or regulatory requirements, AAA compliance is achievable where practical.
Common Questions
Do you design only, or do you build as well?
Both. Design files and specifications can be delivered for the client’s development team, or the site can be built directly depending on the scope and preference. Either way, the handoff will be clean and thoroughly documented.
What's a typical project timeline?
Most UI/UX design projects run between four and ten weeks depending on complexity. Discovery and wireframing usually take one to two weeks, visual design another two to three, and any build or revision phases beyond that. A realistic timeline is provided at the start of every engagement.
How are revisions handled?
Every project includes structured revision rounds built into the timeline. Work is presented in stages — wireframes first, then visual design — so feedback is focused and changes don’t cascade. Nothing moves forward until the client is genuinely happy with it.
Is it possible to redesign an existing site rather than start from scratch?
Yes, and a redesign is sometimes harder than a fresh start. The first step is auditing what’s working, what isn’t, and what’s worth keeping before touching anything. Redesigns benefit from the same discovery process — understanding the audience and goals before making visual decisions.
Which CMS platforms are supported?
The studio is comfortable designing for and building on WordPress, Webflow, Framer, and other popular platforms. If there’s an existing setup in place, the work will adapt to it. If starting fresh, a recommendation will be made based on what suits the project best.
What information is needed to get started?
Not much to begin — a brief overview of the business, who the audience is, what the site is meant to achieve, and any reference sites that are liked or disliked. Everything gets refined in the first conversation. The more context provided, the faster things can move.
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